The Real Beer Company is a Devon-based specialist drinks wholesale company providing aselection of cask and bottled beers as well as keg and bottled ciders for pubs and bars. It was founded in 2009 by Martin Breading and Chris Ham.
The aim is for the purchase to strengthen and complement St Austell Brewery’s existing composite free trade business.
James Staughton, managing director of St Austell Brewery, said: “The purchase of The Real Beer Company will firmly establish St Austell Brewery as the undisputed cask beer champion in the South West and Bristol. The acquisition means we’re able to offer existing and new customers an unrivalled range of guest ales; including our own brands and those of other brewers.”
Former owners, Breading and Ham have both joined St Austell Brewery; Chris, will continue to head up the Real Beer business under St Austell Brewery’s Sales Director, Ian Blunt while Martin joined St Austell Brewery in 2012 in the role of National Sales Director.