Lousada has previously worked for Anheuser-Busch, Foster’s and Southcorp. He joins from Accolade/Constellation Wines where he was the European general manager.
CEO of Carlsberg UK, Benet Slay, said: “We are looking forward to welcoming James to the team. His vast on- and off-trade experience as a results driven leader with strong general management, sales skills and a marketing background, makes him ideally suited to lead our sales function and continue to place our customers at the heart of the Carlsberg UK business. His leadership will help drive our collaborative customer relationships further and support the team to continue to build market share in the UK.”
Lousada will join Carlsberg UK on 28 January.