The three-year partnership will see Caledonia Best become the Official Beer partner to the Scottish national team, Edinburgh Rugby, Glasgow Warriors and the Emirates Airlines Glasgow 7s.
Tennent Caledonian’s other brands Tennent’s Lager, Tennent’s Original Export and Magners Golden Draught will also be poured at the Murrayfield and Scotstoun stadiums as part of the deal.
To celebrate the launch, Caledonia Best invited fans of Edinburgh Rugby and Glasgow Warriors to register for the chance to travel to their team's away fixture in the forthcoming double-header between the two teams on board the Scotland national team coach.
Paul Condron, marketing director at Tennent Caledonian said: “We are delighted to announce the new partnership with Scottish Rugby. Caledonia Best is truly an ale for Scotland and we see Scottish Rugby as a perfect fit for the brand.”
“Whether it’s watching Glasgow or Edinburgh on a Friday night, or cheering on Scotland at a packed Murrayfield during the Six Nations, we want to be at the heart of the Scottish rugby match-day experience."
Dominic McKay, director of commercial operations, communications and public affairs at Scottish Rugby, added: “We’re delighted to have Tennent Caledonian on board as a new major sponsor and, as a company synonymous with success and Scotland, this will be a terrific addition to our family of partners.”