Dave Hughes is joining from Game where he was chief marketing officer to replace James Armitage who is mobing into the role of independent marketing director.
Hughes has experience in e-commerce, multi-channel and CRM and has also worked a M&S Direct. He will oversee marketing activity in the UK across all sectors and channels.
Adam Martin has also joined into the new role of customer solutions director from Mitchells & Butlers where he was marketing and strategy director. He will work on communication between Brakes and its customers.