The activity, designed to further cement the brand’s relationship with its target audience of LDA-24 year old males, includes a wolf mural created by a street artist which will feature on all the brand’s new communications while the brand’s presence will be boosted via Facebook and a national sampling campaign.
Mark Holdsworth, vodka marketing controller at Bacardi-Martini Ltd said: “As a creature of the night, the artist has taken the wolf out of its natural wild landscape into a gritty urban night-time setting, producing an epic multi-layered wolf image on a bare brick wall and bringing the spirit of the wolf into the city. Putting this impactful image on our ‘Bring on the Night’ campaign really showcases the brand’s connection to our target market and we know that consumers will love and be inspired by Eristoff’s new identity.”
Eristoff is available in three varieties; Eristoff vodka, Eristoff Black and Eristoff Gold. Each of the vodkas are available in the standard 70cl as well as new 50cl and 35cl formats.