The company says one in five outlets now serves cocktails and the unusual take on the standard cocktail pitchers will generate sales for licensees, as well as add a ‘wow factor’ for pub-goers.
In one Cardiff pub, where the pitchers were trialled, WKD sales trebled, said marketing director Debs Carter.
“We’re always striving to create traffic-building activities for licensees, which engage with consumers. With our new kettles we are delivering a stand-out activity that generates unique in-outlet theatre that can’t be recreated at home.”