The national poster and press campaign, which will be the first outdoor campaign for the brand in five years, will return to a focus on the taste of the lager, said Lawson Mountstevens, managing director of on-trade at Heineken.
“We’re going back to concentrating on flavours — in our last campaign we focused on slowing the pace and making time for Kronenbourg,” he explained.
Under the strapline A Taste Suprême, the posters will run in national rail and London Underground sites and will be backed by activity in major national titles.