Featuring a character called Olaf three new ads will run on the cider's YouTube site and on a range of lifestyle fashion and entertainment websites from next week.
“As one of our large scale initiative for this year, we are excited to show consumers and trade alike that Rekorderlig is a pioneering cider brand that stands for being beautifully Swedish, even going as far as to help the UK become beautifully Swedish itself,” said senior brand manager Nicol Mason.