Coca-Cola Enterprises relaunches website for licensees

02-Aug-2012 - Last updated on 03-Aug-2012 at 08:55 GMT

Coca-Cola Enterprises’ (CCE) website www.cokepubandbar.co.uk has undergone a major makeover - making it easier for licensees to get up to date advice and training to maximise soft drinks sales.

The site gives advice on equipment maintenance and ‘perfect serve’ and now also provides detailed information on its brands and latest marketing activity.

In addition, the site gives a step-by-step guide and video demonstration of the Accredited Coca-Cola Establishment (ACE) training initiative, and allows licensees to sign up for free online training.

In partnership with quality auditors Cask Marque, the ACE programme provides post-mix training and detailed guidelines on how to perfectly serve Coca-Cola and Diet Coke. To date, nearly 5,000 bar staff have passed the ACE training.
Peter Rigby, associate director for the Out of Home channel at CCE, said:
“We’re really pleased with the new look and feel of the Coke Pub & Bar website and are confident licensees will find it incredibly useful and most importantly, easy to use.

"With time often of the essence for many operators in this busy channel, the website is a convenient business tool to gain advice on products, serve, equipment and staff training. Over the next few months licensees will also be able to create their own branded menus on the site, so watch this space for more details.”