Drinks distributor Ooberstock announces new spirits listings

Ooberstock, the new drinks distributor that claims to operate at lower cost than wholesalers, has secured listings from some of the world’s biggest spirits companies.

Spirits brands from Pernod Ricard, Bacardi Brown Forman Brands, First Drinks, Maxxium UK, Global Brands, Whyte & Mackay and Oval Vodka are now available.

The new offering means the company now distributes spirits, beers, craft ales, soft drinks and wine.

Arran Heal, managing director of Ooberstock, said: “Spirits are an important, high profit-margin product for our customers so we are delighted to be offering an extensive range from some of the industry’s major players in this arena.”

Heal claimed feedback from customers had been extremely positive as customers enjoyed the flexibility of the service and extent of choice available. Under the model, brand owners can choose the price their product will be sold for, and alter it for specific locations or types of retailer. Ooberstock charges a £24 delivery fee, as well as a volume-related commission.

Heal added: “The addition of such a strong spirits portfolio really takes us to the next level, and by the end of summer we plan to extend choice further by bringing on niche suppliers including speciality spirits, wines, world beers, ciders and premium soft drinks.”

Ooberstock has already attracted more than 4,000 registered customers from pubs, bars, clubs and hotels.

In June, it announced a partnership with SIBA (Society of Independent Brewers), which gives freehold pubs, bars and restaurants access to a range of quality beers from participating local brewers around the UK.