Lambrini cider rolls out to pubs and bars following success in Tesco and Asda
Lambrini Cider, which was launched last year, is already stocked in Asda and Tesco where it has seen “strong retail sales,” according to brand owner Halewood International.
The 4% ABV cider comes in three flavours: pear & apple, summer fruits and forest fruits. It is aimed at 21 to 35-year-old women, after company research identified a male bias in the packaging and marketing of cider.
The on-trade roll-out will be supported with an advertising and PR campaign as well as activity on social media sites.
“Lambrini Cider is a unique, light and refreshing product created especially for women to enjoy with friends in the day as well as the evening,” said Richard Clark, director of innovation.
