Managing director Andrew Quinlan said that playful copy, unconventional colour, graphic discovery and a spot of mischief have combined in the brand’s new look to provide clearer product differentiation between ciders and fruit juices and make the range easier for consumers to navigate.
Each product has a ‘fun and memorable name’ designed to reflect Orchard Pig’s character and make the brand stand out from the crowd.
Reveller is the name of Orchard Pig’s best-selling cider while Totally Minted, Very Berried and Deeply Rooted are three new juice varieties.
Blue Marlin, the brand design specialist behind the new brand identity believes it has made the Orchard Pig brand more engaging to both trade and consumer customers.