The Carlsberg Pub Cup is open to any five-a-side team in England, who will then represent their local pub. The champions will get the chance to represent England against a European legends team under the management of former England defender and Carlsberg UK brand ambassador Gareth Southgate. They will also be flown out to attend one of England’s sold out UEFA EURO 2012 matches.
Southgate said: “It’s great to see so many people taking part in the contest which is so closely linked to pubs which often sit at the heart of our communities.”
The Carlsberg Pub Cup is just one element of the beer’s £15m marketing push in the run-up to UEFA EURO 2012™ with above the line
Darren Morris, marketing controller for Carlsberg, says: “The Carlsberg Pub Cup is unique in so many ways – firstly it’s driving consumers to pubs, there are more Goals and Powerleague centres taking part than ever before, the Green Card competition means players of all standards can be rewarded, and the ultimate money-can’t buy package is something that only Carlsberg could provide as the official beer of the England team and the UEFA EURO 2012™.”
Pubs can sign up to register a team at www.carlsberg.co.uk/pubcup. Terms and conditions apply.