As part of Transport for London’s (TfL) Freight Advice Programme, a team of advisors will visit pubs, restaurants and retailers in areas such as Whitehall, St James’ in central London and Stratford town centre.
The scheme is also offering 230 free workshops to help businesses plan and prepare for deliveries from 30 January until the end of April.
Around 160 sessions will be held in London and 70 will be held outside the capital, in cities including Manchester, Birmingham, Cardiff and Southampton which have a significant concentration of businesses supplying London.
Other areas which also generate a large number of freight movements into and out of the capital will also be targeted, including Slough, Northampton, Chelmsford and Milton Keynes.
TfL has also developed a draft code of practice for businesses making or receiving out-of-hours deliveries to help minimise noise.
London’s transport commissioner Peter Hendy said: “Ensuring that London’s supermarkets, restaurants and pubs remain stocked this summer will be critical to the overall success of the London 2012 Games. Businesses based in transport ‘hotspot’ areas that make or receive freight deliveries need to start planning now to ensure they continue to operate effectively – and profitably - next summer.
“Our new programme of workshops and tailored advice for freight operators and their customers greatly enhances the support package already on offer to help businesses of all sizes stay one step ahead during the Games.
“I’d like to urge all businesses in affected areas, and the freight companies that deliver to them, to take advantage of the hundreds of free workshops starting this month and log on to www.tfl.gov.uk/2012 to book a place.”