The awards will be supported by fictional character Rupert Lovebeer (pictured), with judges to look at a number of key factors including: cellar management, line cleaning and cellar regime, understanding of how a cellar works, clean glassware, a commitment to training staff and the desire to always serve the perfect pint.
There are six top prizes to be won of £1,000 - three nationwide prizes of £1,000 for the Best Cellar and three nationwide prizes of £1,000 for the Best Newcomer.
In total there are over 42 prizes to be won including 18 regional prizes of £200 for the Best Cellar and 18 regional prizes of £200 for the Best Newcomer.
Steve Lakin, business development manager at Innserve said: “Every year the awards seem to attract more interest, we are anticipating 2012 to be no exception, particularly with Rupert Lovebeer spearheading the campaign.
“We believe the growing success of the competition is due to the fact that many appreciate the recognition that serving a great beer affords.
“Winning a prestigious Innserve Best Cellars Award provides an opportunity to highlight to all existing and potential customers the care and attention that is going into delivering great pints.”
The closing date for entries is 5th May 2012. Visit http://www.innserveltd.co.uk/competition.