3663 launches foodservice app

Wholesaler 3663 has launched the first foodservice ordering app for iPhones and iPads.

Customers will be able to browse 3663’s full product range and order using the app. It allows users to store shopping lists for quick repeat purchases.

A real time stock status exists so customers can instantly see what is available and if a desired product is not, it offers substitute items. The app can be downloaded free from the App store.

“Our customers work in high pressured environments often working different hours to the normal 9-5 seen in a lot of businesses,” said e-marketer Katherine Wyatt.

“With this in mind, developing technology that allows them to use the little spare time they have more efficiently is extremely important. This new app will allow our busy customers to place orders in a moment, enabling them to dedicate more time to other tasks.

“Although there has been an image that chefs and computers don’t mix, we have seen an increase in the number of our customers using smart phones in their business.

“Having noticed this trend, we have developed our app as a direct response to our customers’ constantly evolving needs, as well as providing a convenient alternative to more traditional ordering methods.”