ALMR focuses on making most of social media revolution

06-Sep-2011 - Last updated on 07-Sep-2011 at 07:39 GMT

Facebook: 750m people now use the social networking site

How can pubs make the most of the social media revolution? That’s the key question to be explored at the Association of Licensed Multiple Retailers Autumn Event.

Jason Wollington, of marketing and PR agency Red Beetle, Brian Whiting of Kent-based pub group Whiting & Hammond and Yaser Martini, of social media technology firm MePlease, will talk baout how pubs can take advantage of the 750m people that now use Facebook and 2m tweets that are sent per day.

“There is not a single reason available why retail businesses should not using social media for dialogue with existing and potential customers,” said Wollington.

“So we’ll aim to explain why social media is probably the single most significant communication link with customers since the introduction of the telephone.”

Whiting added: “Whiting & Hammond are having fantastic results promoting events through the social media network which is resulting in huge savings against the conventional methods of advertising, and will be explaining how we have achieved this.”

The second half of the event will see Campaign for Real Ale chief executive Mike Benner and Nick Pring of Realpubs make the case for individual flair against the idea of branding while John Barnes, of Judo Marketing, and Ed Turner of Youngs & Geronimo will make the case for the consistency branded bars offer.

The event, starting at 12.30pm, at Downing College, Cambridge, on 29 September, will be followed by a drinks reception and buffet supper at La Tasca, Cambridge, and “retail inspection” of the city.

A limited number of tickets are still available for the event, open to ALMR members and non-members, which cost £139 (+VAT) per person. To book online visit www.almr.org.uk/events or email zfgrvaubsry@nyze.bet.hx or call 020 8579 2080.