Mitchells & Butlers brand Toby Carvery is positioning itself as more family friendly with the launch of a children's menu and meal offer, games and activities.
The brand has introduced a children's menu and activity sheet before, but this is the "first significant promotion" that is also supported online and in social media.
The new kids' menu includes a children's carvery for £4.50, meat-free carvery for £3.25, and chicken breast, mash and peas for £4.50. Robinsons drinks are £1.30 with puddings from 55p.
There is also a kids' meal deal valid Monday to Saturday until 23 September.
The menu encourages children to eat their five a day and also offers small plates to the under-threes. The brand has also introduced Windybottom Farm activity sheets, including a crossword and word search with vegetable-related clues, a spot the difference and other games.
The menu and activity packs feature the Tobys — six vegetable characters with alliterative names, such as Carla the carrot and Pip the pea.