AB-InBev yesterday launched a new ad for its Stella Artois 4% beer.
The ad is the fourth in its 60s French Riveria inspired campaign for the brand.
It will feature on TV, in cinemas and on outdoor posters and press advertising though February and March.
"This latest instalment of our Triple Filtered, Smooth Escapades campaign is the fourth in the series and probably our best yet," said James Watson, Marketing Director, Stella Artois Western Europe.
"Consumers love it, we'll be supporting it big, and we really believe it will help drive brand preference and the continued success of Stella Artois 4% across both the On and Off Trade."