Student drinking is unfairly portrayed in the media, according to a new report released today.
The research found 59 per cent students believed they conformed to the media representation "some of the time", but only three per cent thought it was representative of them "all the time".
But 96 per cent, of the 1,351 questioned, said the media portrayal of them was negative.
Speaking at the launch of the report in central London, Ben Whittaker of the NUS said: "We find we are held ransom by the Daily Mail and The Sun on some issues in student communities."
The report, Behind the Headlines, commissioned by brewing giant ABInBev, night time trade body Noctis, and the National Union of Students (NUS), looked at students from three universities across England - Leeds, Gloucestershire and London's University of the Arts.
The report revealed most students are taking responsibility for their actions on nights out, with the majority questioned (55 per cent) only occasionally or never buying larger shots because they are on offer, and 77 per cent frequently or always taking into consideration their academic commitments for the following day when planning how much they'll drink on a night out.
Paul Smith of Noctis admitted the survey was not conclusive of all students across the country, and that he hoped for a more in-depth look at student behaviour on a larger scale.