RTD brand VK is launching a promotion this weekend for Halloween called VK Vampire VKend with selected Luminar, Orchid and Marston's venues.
Global brands' VK will provide free PoS kits including posters, balloons and bat bunting to dress up venues. Capes and bat wings for barstaff and bat masks and tattoos for pub goers will also be available.
VK has come up with spooky-sounding drinks for the celebrations with VK Vampire Kiss Cauldron and Corky's Eyeball Shot, which is a shot made from Corky's Cola Cube and White Chocolate flavours. VK recommends adding the chocolate second so it curdles to look like an eyeball.
"The VK Vampire VKend will support venues by creating a much needed 'experience' for the consumer this Halloween," said core brands manager Kate Hodson.
"We can help customers make the most of this opportunity by tempting more people into their venues through the promotion, and getting consumers into the true spirit of Halloween by providing some theatre for the occasion."