A second run of Absolut Vodka adverts is about to hit TV screens, with owners Pernod Ricard confirming it is the biggest advertising spend yet for the brand.
The Emmy award nominated Absolut Manifesto advert focuses on the theme that doing something different leads to something exceptional.
It will air on Channel 4 during September and October during prime-time shows including This Is England and the last ever episode of Big Brother which screens this weekend.
The adverts were first screened in cinemas last September and on TV in April and are designed to reach Absolut's target 20-35 year-old audience.
Mark Hamilton, head of Vodka at Pernod Ricard UK, said: "In giving this creative campaign a second TV wave, we will continue to both drive awareness and reinforce the brand's unique, vibrant and creative visionary credentials ahead of the Christmas period."