Bar-goers have the chance to win a bizarre - though potentially useful - prize next week: a cement mixer truck in the shape of a bottle of well-known Belgian beer.
The Orchid Group-owned Living Room bar and restaurant chain is offering punters a range of prizes from personalised bottles of Vedett Extra Blond beer to the cement mixer decked out in Vedett's corporate colours, all as part of its drive to build the Belgian beer brand's appeal.
It was not clear at the time of writing exactly what those wishing to win the cement truck would have to do in order to drive home their prize.
Maria Williams, Living Room's marketing manager, said: "We've seen a growing popularity of authentic, imported and more interesting beers and we wanted our new range to reflect that in order to keep the Living Room brand at the forefront of the industry.
"Offering Vedett on draught has broadened our customer appeal and helped build market share. Vedett beer heads up our range of Europe's finest draught beers, and we are really excited to be hosting the Vedett truck tour at our sites throughout August."
The mixer has been grinding its was around the UK throughout August and will be stationed outside the Living Room in Bristol at 5pm on August 20, and Bar Room Bar in Islington, North London, from 5.30pm on August 27.
It could come in useful if one needed a lot of cement - obviously - although whoever wins the truck will need a heavy goods vehicle (HGV) licence in order to get behind the wheel.
And, er, they'll also need a rather large garage…