Brasserie Bar Company, an outfit run by the former management team behind Loch Fyne Restaurant Group, is planning to roll out a new pub-based concept.
The new format, known as the White Brasserie Company, will target existing pub and bar sites. The company said it would follow its existing Blanc Brasserie business, taking the "best aspects of a French brasserie…and blending them in a more relaxed, local pub setting".
The group is close to trialling two sites: the Queen's Head in Weybridge, Surrey - which opens this week - and the King's Head in Teddington, Middlesex, which will be unveiled next month.
Former Loch Fyne directors Jeremy Hardie, Mark Derry and Ian Glyn are behind the Brasserie Bar Company, which currently operates eight restaurants across the UK. Derry has been charged with its strategic development.
Said Hardie: "We have a settled, proven and experienced team of people to realise our vision of brasserie style and quality in popular settings, serving a local market."
Brasserie Bar Company raised £3.3m earlier this year from investors in order to develop the new concept and grow its existing business.
As well as expanding its new concept the group hopes to have 20 Brasserie Blanc outlets up and running by 2015.