Sky will be showing golf's 2010 Ryder Cup live in 3D this year, and has just released the list of 3D football fixtures for this season.
Selected holes from the Ryder Cup, this year to be hosted at Celtic Manor in Wales, will be screened in 3D.
Sky Sports golf commentator Ewen Murray said: "Watching golf in 3D gives you the sense that you're standing right beside the golfer as he takes his shot. 3D highlights every change of elevation on the golf course making it possible for the viewer to get an accurate read of each slope on the fairways and greens."
An Ipsos MORI survey has shown that 63% of viewers feel closer to the live action when watching Sky 3D, 67% say they would visit a different bar if it had Sky 3D, while 68% of viewers say they will watch 3D football in future.
Upcoming 3D fixtures include:
• Sunday August 1, 1.30pm, AC Milan v Lyon
• Sunday August 1, 4pm, Arsenal v Celtic
• Sunday August 8, 3pm, Chelsea v Manchester United
• Sunday August 15, 3.30pm, Liverpool v Arsenal
• Saturday August 21, 5pm, Wigan Athletic v Chelsea
• Sunday August 29, 3pm, Aston Villa v Everton
• Sunday 12 September, 1.50pm, Everton v Manchester United
• Sunday 19 September, 1.30pm, Manchester United v Liverpool
• Saturday 25 September, 12.45pm, Manchester City v Chelsea
• Friday October 1, Sunday October 3, 9am, The Ryder Cup
Sky 3D is now available in more than 1500 pubs and clubs across the UK and Ireland and over a million sports fans have already watched sports broadcast live.
Viewers looking for a pub to enjoy 3D TV can enjoy the action by visiting here
www.sky.com/3dpubs to find their nearest Sky 3D pub.