The Home Office is floating the idea of scrapping the controversial mandatory drinks code as part of its shake-up of the licensing regime.
In the consultation paper launched today, a question is included which asks respondents whether they would support any or all of the conditions being repealed.
Under the first part of the code, which became law in April, "irresponsible" drink promotions have been outlawed and licensees must offer free tap water.
The second part of the code will take effect in October and means pubs will have to offer a 125ml measure of wine and the option of a 25ml or 35ml spirit measure.
The consultation paper admits the coalition can do nothing about stopping this law coming into force later this year.
However it says "regulation should only be used as a last resort, and that alternatives to regulation should be used wherever possible".
It adds: "We want to take the opportunity of this consultation to give people the chance to comment on the necessity, cost, and impact of the provisions outlined in the mandatory code."
Brigid Simmonds said the proposal to ditch parts of the code was "very encouraging".
However, she added that the BBPA wanted the ban on irresponsible promotions to remain.
"We believe that is important in tackling the few rogue traders who can all too easily tarnish the reputation of the industry," she said.
"Perhaps this is an opportunity to re-think how best promotions could be tacked right across the retail sector."
The government says it also wants to de-regulate the Licensing Act, to cut red tape for licensees and councils.
To respond to the consultation, which closes on September 8, click here.