ICB's entry-level The Italian Job wine is to be made available in a sealed Tulip wine-glass format.
The Italian Job Tulip, made from high quality PET, contains wine which is sealed below a layer of inert nitrogen and with a peel-off plastic-backed foil top lid.
The concept is described by ICB as lightweight, convenient, shatterpooof and easy to serve and carry.
The format is particularly suited to music concerts, barbecues and outdoor events in pubs, according to ICB.
"We believe the Tulip concept is exactly what many customers are looking for," said MD John Mills. "This is a brilliant value-added concept that will revolutionise the single-serve wine offering.
"This occasion and packaging-led format appeals to consumers who want convenience and a pleasurable wine-drinking experience."