Tiger Tiger operator Novus Leisure has become a patron sponsor of the Association of Licensed Multiple Retailers (ALMR) Operations Managers Awards.
The Awards, now in their fourteenth year, reward the best business development managers and area managers in the industry.
The winners will be announced at the ALMR Christmas Luncheon on 16 December after having undergone a Masterclass course at Ashridge.
"Novus is a great supporter of the Ops Awards and believes that they add to the recognition and skills of the people who drive the success of our business," said Novus chief executive Steve Richards.
"We were very proud to have Helen Cook as a winner last year, together with Amber Wood who was recognised with a Rising Star award; now we are equally proud to be a patron in support of the continued success of this great initiative."
ALMR chief executive Nick Bish added: "This is great news for the Awards. Novus is a great business with great people and their involvement as a Patron will help ensure the Awards continue from strength to strength."
Novus joins a list of patrons including CPL Training, Diageo, Everards, Greene King, Punch Taverns, The Retail Recruitment Company and Venners.