Licor 43 seeks brand ambassador

Spanish liqueur brand Licor 43 is appealing for a UK brand ambassador via a competition.

Licor 43 is appealing for a UK brand ambassador via a competition.

The Spanish liqueur brand plans to appoint a top mixologist, following regional heats and a final in London.

It is inviting mixologists from across the UK to enter the competition — entrants will have to prove their skill, style and flair in a bid to represent the brand in the UK throughout 2010 and 2011.

Winners of each of the five regional heats will also be awarded a trip to three of the top party cities in the Mediterranean.

As part of the competition, mixologists will have to make two Licor 43-based seasonal cocktails, plus an original take on the vanilla daiquiri.