Former England footballer Gareth Southgate is to head up Drinkaware's sensible drinking campaign for the World Cup.
Southgate, best remembered for his penalty miss in the semi-final of Euro 96, will be the face of the campaign, which encourages men to think about how much they are drinking in the tournament.
The industry-funded charity will be giving away 10,000 Hoof It! balls carrying health facts and tips at freestyle football events throughout the UK and via its website www.drinkaware.co.uk/hoofit.
The website will also include a football game, tips and features on how to stay healthy plus news and video content from the football freestyle events.
Fans who receive a ball can also enter a unique code to see if it wins them further prizes.
Drinkaware has also teamed up with the Football Supporters Federation and the Foreign and Commonwealth Office to provide guidance for fans travelling to South Africa for the World Cup.
"Through the Hoof It! campaign, we want to encourage men to think about how much alcohol they drink and to consider ways of limiting their consumption," said Drinkaware chief executive Chris Sorek.
"Playing football instead of just watching it on the TV is a great way to keep healthy and we hope our footballs will encourage fans to get active."