Greene King IPA has signed a three-year deal to become the Official Beer of Nottingham Forest.
The deal will see the Suffolk brewer have pouring rights at the City Ground in Nottingham when the Championship season kicks-off.
The sponsorship is part of Greene King IPA's ongoing investment in Nottingham and the region, where it is also the Official Beer of the Trent FM arena.
"Nottingham is an important region for us and the success of our Trent FM Arena sponsorship has proven this," said Greene King's free trade sales director Joe Parks.
"We look forward to selling more quality Greene King IPA through our sponsorship with Nottingham Forest and will certainly get behind the team and fans in their quest for promotion next season."
Mark Arthur, chief executive of Nottingham Forest, said: "We are looking forward to what will hopefully prove to be a long and successful partnership for both parties."