Trade group leaders have spoken together in public for the first time in months and vowed to work more closely for the good of the industry.
Brigid Simmonds, of the British Beer & Pub Association (BBPA), Nick Bish of the Association of Licensed Multiple Retailers (ALMR) and the BII's Neil Robertson all spoke last week at the Publican Directors Club
The trio told company chiefs they were moving on beyond disagreements that led to the collapse of the industry mediation process last year.
They now intend to focus on areas where all parties agree. This includes: encouraging fairness and transparency in licensee and pubco agreements, fighting beer tax hikes, raising professional standards, and attracting top talent to the sector.
Bish, who was the driving force behind mediation, said he considered the process a "success" as it was "cathartic in itself and perhaps galvanised the positive actions we now see being taken".
It is vital, he added, for the various groups to work together, following harsh criticism of the industry by MPs and the previous government.
"We will fail to deliver if we fail to work together," he said.
Simmonds said the BBPA was doing its utmost to "modernise" the operation of the tie and hit out at critics who claim it is the only reason pubs are closing.
"There is no doubt the tied system pub system will evolve and the market will move on, but if there is one area where we should be united it is over fighting for our lives in terms of beer taxation," she said.
"We let other sectors take the high ground if we are not united."
Robertson warned guests that the industry should "focus on the positive" rather than spending too much time trying to win over MPs.
He added that "the answer to the industry's problems is recruiting good people" and apprenticeship schemes - and incentives were key to this.
The BII chief also echoed sentiments by all the speakers that it was imperative for pubs to present itself as a part of the tourism industry.
The Publican's editor Caroline Nodder, who hosted the event, said: "It was really interesting to hear from the three key trade bodies direct as to what they think their role is for the industry going forward and what their plans are.
"There was some good straight talking, but, of course, the proof is in the eating so let's hope their good intentions are realised."
The event, which was held at the Lanesborough Hotel in London's Knightsbridge, followed a behind closed doors meeting between the BBPA and Independent Pub Confederation earlier in the day. The groups released a joint statement saying the meeting had been "constructive" and they intended to meet again.