Over twenty new advertisements have been created to help to drive awareness of Old Speckled Hen.
Old Speckled Hen's fox takes centre stage with the advertising tagline, 'Seek out something different'.
In his quest for the elusive satisfaction, the fox witnesses a number of weird and wonderful scenes. A man cycling on a tiny, weenie bike; a woman eating locusts; and a self-propelled bottom-beating machine are among the intriguing performances seen by the fox as he seeks to satisfy his appetite for 'something different'. But none of them are different enough.
He gains his satisfaction only when he comes across the ultimate reward - a pint of exquisite Old Speckled Hen.
The advertisements feature the distinctive vocal talents of Griff Rhys Jones and comedy actor Mark Heap as the voice of the quizzical fox.
Some of the short ads are featured below.