A natural juice drink from Belvoir Fruit Farms is ready to woo UK consumers.
Fruit Crush has been created in response to demand for soft drinks that are tasty, high quality and naturally additive free, according to the producer.
The drink, which is made from 40% real pressed fruit and blended with Belvoir spring water, comes in four flavours: pear & raspberry, apple & blueberry, apple & elderflower and blackcurrant & apple.
"Consumers' tastes are becoming much more sophisticated," said managing director Pev Manners.
"They are no longer satisfied with the run-of-the-mill soft drinks on offer when they go to pubs and bars, but are looking for tasty, exciting and healthy alternatives.
"Fruit Crush ticks all the boxes — a natural product, which tastes delicious and doesn't contain any artificial additives or preservatives."