Old Speckled Hen renews sponsorship of TV channel Dave

Greene King is giving another major push to its beer brand Old Speckled Hen with the launch of new advertising campaign on TV channel Dave. The...

Greene King is giving another major push to its beer brand Old Speckled Hen with the launch of new advertising campaign on TV channel Dave.

The Suffolk-based brewer has renewed its sponsorship of the channel and more than 20 new adverts have been created as part of a £3.6m package to support the brand.

Footballing nuns and a bobsleighing fox will both feature in the campaign which starts on Monday (May 10).

The adverts also feature the voices of Griff Rhys Jones and comedy actor Mark Heap, as the voice of the fox.

John Sharples, Old Speckled Hen's brand manager, said: "There is a good reason why we're going for a second year with sponsoring Dave.

"It's still a great place for "Old Speckled Hen" to roost. It is the UK's fastest growing channel; it has one of the highest proportions of beer drinkers of any TV channel; and the witty banter is a perfect home for Old Speckled Hen."