Brewer Wells & Young's is backing the Licensed Trade Charity's (LTC) national golf tournament.
The brewer's premium cask beer, Courage Directors, is the headline sponsor for the event.
Now in its 14th year, the LTC golf tournament raises money for people in need, or their dependents, who have worked in the trade.
Help comes via financial grants, equipment such as wheel chairs, and advice over the phone.
The LTC estimates that demand for its grants will increase by 8% in the coming year as the pressures on pubs and the economy increase.
The golf tournament sees licensees take part in heats across the country, with all the money raised going to the charity.
Prizes are available for winners at a regional level.
A day of golf and dinner at Woburn for the winning team and individual from every regional heat will be available, courtesy of Wells & Young's.
Courage brand manager Craig Sammells said: "We are delighted to be sponsoring the Licensed Trade Charity with its most prominent fund-raising event of the year."