What are customers looking for when they choose where to watch the football? It's a simple question but is perhaps one of the most important you need to consider when planning your World Cup activity.
According to Carlsberg and findings by market research company IPSOS, 93 per cent of fans choose a venue they are familiar with and 80 per cent chose a venue with a good atmosphere.
The opportunity is there, so to find out what else you can do to attract people into your pub, we took to the streets and asked the customers themselves.
Kevin Gutridge
Where will you be watching the World Cup?
I'll be watching it at my local, the Black Sheep, on Camberwell New Road, South London. I'm not that interested in football, so I'll only be watching the England games.
What makes a pub good to watch the World Cup in?
If it has a nice atmosphere and it's local.
What will you be drinking when you watch the World Cup in the pub?
I'll try not to drink, but maybe a bottle of house red if there is a happy hour. Football fans tend not to drink much and leave as soon as the match is over, it's quite noticeable, I've seen some pubs starting to charge £5 entry.
What will you be eating when you watch the World Cup in the pub?
A bowl of chips if it is not too over-crowded, if there is a rowdy atmosphere I won't have anything.
Who do you think will win?
Italy or Brazil.
How far do you think England will go?
The quarter-finals.
What will people be talking about during the World Cup?
The African teams.
Daniel Singer
Where will you be watching the World Cup?
In O'Neill's, Beckenham, Kent.
What makes a pub good to watch the World Cup in?
A local, big TVs, where your friends are.
What will you be drinking when you watch the World Cup in the pub?
Always Carling.
What will you be eating when you watch the World Cup in the pub?
A kebab later, eating is cheating!
Who do you think will win?
Brazil.
How far do you think England will go?
The quarter-finals.
What will people be talking about during the World Cup?
Korea, they always seem to surprise people.
John Adams
Where will you be watching the World Cup?
Various places, not sure if I'll be in London, if I am it will be somewhere central.
What makes a pub good to watch the World Cup in?
Somewhere with a decent screen that is unobstructed, often a pub will have little screens placed awkwardly. Somewhere with good seating, where you can see the action. There's a sports bar in Piccadilly that's really good because they have loads of screens.
What will you be drinking when you watch the World Cup in the pub?
I stopped drinking two years ago, so I would have orange juice or tomato juice. Wetherspoons does a good hot chocolate but they get a bit carried away with the cream! I think they should reduce the price of soft drinks.
Who do you think will win?
Brazil.
How far do you think England will go?
I hope they will win, I can't seriously believe it though. But I suppose anyone's got a chance, we've got a good manager, talented players, maybe over-hyped on a world stage.
What will people be talking about during the World Cup?
One of the African teams, like Cameroon, they have incredible raw talent.
Paulo Ferreira
Where will you be watching the World Cup?
The Black Sheep, in Oval, South London, most of my mates will be going there.
What makes a pub good to watch the World Cup in?
I've got a decent local, with a good atmosphere and I like the décor, it has dark wood with leather sofas and it's trendy.
What will you be drinking when you watch the World Cup in the pub?
I'll be drinking beer, either Carlsberg or San Miguel.
What will you be eating when you watch the World Cup in the pub?
Probably won't. I usually don't eat at pubs apart from some crisps. Maybe the hand-cooked ones.
Who do you think will win?
Spain, or maybe Germany.
How far do you think England will go?
It's a gamble, they might reach the semi-finals.
What will people be talking about during the World Cup?
The security in South Africa, I've been invited out but no matter how many people you know, you hear stories that make you not want to go.
Chris Keaveny
Where will you be watching the World Cup?
My local in Greenwich, O'Connors.
What makes a pub good to watch the World Cup in?
Knowing people in the pub.
What will you be drinking when you watch the World Cup in the pub?
Foster's or Guinness depending on my mood. Guinness is normally my Sunday drink, I drink Foster's more like water!
What will you be eating when you watch the World Cup in the pub?
Probably wouldn't eat.
Who do you think will win?
Spain.
How far do you think England will go?
I don't really care. I like football, but I don't like footballers, if you just look at the press, they seem like over-paid idiots.
What will people be talking about during the World Cup?
The African teams.
Hannah Ryan
Where will you be watching the World Cup?
I'll be in Ibiza otherwise I would definitely be watching a few of the games at my local at the Portrait in Sidcup.
What makes a pub good to watch the World Cup in?
I've been in the pub before when there was football on and it was awful, all of a sudden there were 12 men surrounding us, everyone was shouting. Men don't like it when girls are in the pub if they're not watching the football, but I think it'll be different with the World Cup because it is more of an event.
What will you be drinking when you watch the World Cup in the pub?
Probably a bottle of Peroni.
What will you be eating when you watch the World Cup in the pub?
A wrap and chips.
Who do you think will win?
France, they always win, don't they?
What will people be talking about during the World Cup?
John Terry still, if anything goes wrong it will be blamed on him and the disruption prior to the World Cup - like our losing before was blamed on Beckham.