Keith Floyd, TV chef and sometime publican, has died at the age of 65.
Floyd had a heart attack at his partner's home in Dorset on Monday night.
He was best known for his series of TV programme which spotlighted simple recipes using fresh, local produce from Britain and around the world - as well as for his fondness for alcohol, both as an ingredient and as a facilitator of good times during his TV shows and in his many restaurants.
Floyd's life was punctuated by the pub trade - his first wife worked behind the bar at his favourite pub in Bristol, and one of his last business ventures was the Maltster's Arms in Tuckenhay, Devon, to which he added a restaurant named 'Floyd's Inn (Sometimes)'.
Last year, he was reported to have collapsed while staying at a friend's pub in Staffordshire, a sign that ill-health was catching up with him.
Ironically, he died on the same evening that Channel 4 broadcast a documentary in which actor Keith Allen interviewed Floyd and paid tribute to his ground-breaking approach to TV cookery programmes.
During the programme, Floyd was characteristically caustic about the current breed of celebrity chefs, using a blunt four letter word to describe them.