More than half of the places at government-run meetings about its controversial plans to introduce a mandatory code of practice have been left empty.
The first two out of 10 sessions planned across the country started this week in Newcastle and Hull.
The meetings are designed to let people have their say on plans that aim to tackle irresponsible retailing with measures including a clampdown on promotions.
Only 100 places are available at each session but only 68 turned up in Newcastle and a mere 30 in Hull. And so far zero licensees have attended at all.
Lee Le Clercq, the British Beer & Pub Association's northern secretary, attended both meetings.
He said: "The Hull event opened with a series of presentations from the Home Office, the Department of Health and some very scary messages from the regional government office.
"It was a shame that the subject of the consultation exercise i.e. alcohol retailers were not able to set out a more balanced view.
"The complete absence of licensees both in Newcastle and Hull is very disappointing. This is an issue that could lead to the imposition of a heavy burden on them in terms of red tape and costs.
"Supermarkets, probably quiet rightly, seem to think this does not concern them."
He added the majority of attendees were from local authorities and that they seemed content that there is already sufficient legislation in place to tackle the issues.
Further sessions are planned for Liverpool (July 14), Nottingham (July 16), Birmingham (July 21), Cambridge (July 23), Portsmouth (July 28), Cardiff (July 30), Weymouth (August 4) and London (August 6).
To find out more visit www.alcoholconsultation.com