With days to go before Proud of Pubs Week the campaign got a major boost when Morrissey Fox Proud of Pubs Best bitter went on sale in JD Wetherspoon pubs.
The beer, brewed in support of the campaign, is being sold in more than half of Wetherspoons' 700-strong estate until the third week of July - taking the Proud of Pubs message out to thousands more consumers.
The beer, at 4.2 per cent , is also now available to the freetrade via wholesaler WaverleyTBS, as well as at Nicholsons pubs in London and beyond.
Wetherspoons chairman and founder Tim Martin said he was delighted to be supporting Proud of Pubs.
"As a company we are extremely proud of all of our pubs and the way in which they play an important part in their respective communities," he declared.
"Pubs are the heartbeat of a community and continue to be the most popular place for people to socialise.
"Wetherspoon pubs are well known for their wide choice of real ales and I am certain that our customers will enjoy sampling the unique Proud of Pubs beer."
Publicans across the UK are continuing to tell us the innovative ways in which they are celebrating Proud of Pubs Week.
The White Hart in Foulden, Norfolk is running a string of events, including pie and mash night poker night and a beer tasting weekend, as well as putting on a £5 menu to run the week.
Barbacoa in Liverpool meanwhile is laying on music and a quiz night - and pushing out the Proud of Pubs message via advertising in a local newspaper.
To stock Morrissey Fox Proud of Pubs Best Bitter visit www.waverleytbs.co.uk or call 0844 556 2520.
Brown voices his support
MPs from all parties have agreed to visit pubs in Proud of Pubs Week - and the Proud of Pubs message went straight to the top this week when Gordon Brown sent his personal support for the campaign.
Responding to a letter from The Publican, the Prime Minister passed on "to all concerned his good wishes for an enjoyable and successful occasion".