People can now have their parcels delivered to their local pub rather than the sorting office under a new scheme.
Scottish & Newcastle (S&N) is backing the launch of useyourlocal.com — the brainchild of former S&N manager Stuart Mills.
The scheme allows pubs to register to receive parcels on behalf of their customers if they are not in when it is delivered. Royal Mail estimates there are around 40m unsuccessful first time deliveries each year.
"We all know that pubs and clubs across the UK are having a tough time at the moment but we also know that opportunities exist to help pubs and clubs to improve the marketing of their outlet and offer new services to their customers," said Mills.
"With the Royal Mail alone making around 40 milion unsuccessful first time deliveries a year, this is a very real problem and an incredible waste of time, effort and money for everyone.
"Most people regard a visit to their local pub as infinitely more appealing than the prospect of joining the queue at their 'not-so-local' sorting office on a wet Saturday morning and hopefully the trip will help people rediscover the delights of the great British pub."
Licensees can join the scheme for £50+VAT a year, which gives them their own website, facility to email news to customers and the option to have parcels delivered to them.