InterContinental Brands (ICB) has appointed John Mills as managing director.
Mills joins from Constellation Europe where he was formerly managing director of the independently operated Gaymer Cider Company.
"This is a major appointment and very much in line with our strategy and vision for the company," said joint founder of InterContinental Brands Paul Burton.
"John is a senior figure in the industry. He has just the energy, high level expertise, leadership qualities and focus that will most assist us in driving our business on to
the next level."
Mills said: "ICB is a vibrant and exciting independently owned company that has seen sustained success but has not yet attained its full potential. It has a refreshingly creative, incisive and entrepreneurial culture, a close relationship to customers, a wide product portfolio, and a great track record of innovation and investment in new product development.
"These are all things that excite me and I am really delighted to be making this move and looking forward to launching new brands, developing new channels and driving ICB forward."