Top speakers at MA150
The line-up of speakers for the next Morning Advertiser 150 club seminar has been unveiled.
The next seminar takes place at Belton Woods Hotel, near Grantham, Lincolnshire, on Tuesday 16 June.
Eddie Gershon, of Eddie Gershon Media Relations, who has overseen media relations for JD Wetherspoon for almost 20 years, will be giving his "10 secrets of good public relations".
Tom Fender, founder of him!, which surveys thousands of pub customers every year, will be exploding "10 myths of pub retailing."
Nigel Ball, senior director, lease advisory at Atisreal, JD Wetherspoon's principal advisor on rent reviews, is to explain how you minimise rent and rates increases.
Steve Haslam, founder of the TLC Group, who runs two of Enterprise Inns' busiest leased pubs, talks about how he builds million-pound turnover pubs.
Graham Wall, founder of Dragon Inns, explains how he's taken seven traditional Wales pubs and boosted
barrelage by almost 70% and won 34 national awards. Ted Docherty, founder of Tailor Made Steaks, talks about how his company has put the steak at the centre of his menus and his company's market position.
In the afternoon, Alex Walters, of iTradeNetwork and Malcolm Chadwick, of Greene King Pub Partners, will be talking about the benefits of doing business online for the pub trade.
Duncan Robertson, general manager for media strategy at the Europe-wide St Christopher's backpack hostel company Beds & Bars (also known as Interpub), explains how it uses the internet to drive sales.
Nigel McNally, Wells & Young's managing director, and Chris Lewis, W&Y marketing director, will be unveiling a major innovation in cask ale to members.
Peter Thomas, director of Mitchells & Butlers franchised division, is to talk about what makes leasing an M&B pub that bit different.
Jim Fallon, who has played a key role in sector mergers and acquisitions in the past decade, looks at the state of the current pub market and forecasts how things may pan out in the next few years.
Peter Backman, managing director and founder of highly-respected foodservice consultants Horizons, provides insight into current trends and the future of the eating-out market.
Members are invited to come karting in the evening at Ancaster Karting Circuit, one of the finest circuits in the UK. To book up to two free places, email fnenu.fgriraf@jvyyvnz-errq.pb.hx.
