Wine expert Oz Clarke joined staff at Fuller's to officially open the brewer's refurbished shop in Chiswick.
Oz cut the ribbon alongside head brewer John Keeling, chairman Michael Turner and wine director Mark Dally earlier this month.
The shop, on the site of the brewery in Chiswick, London, stocks the full range of Fuller's award-winning beers and is the only place in the UK that Fuller's critically acclaimed Brewer's Reserve oak-aged beer is available.
In addition, it has a wide selection of wines, spirits and champagnes on offer, many of which are exclusive to Fuller's and cannot be purchased elsewhere.
The shop also has a range of merchandise including golf wear, rugby balls, polo shirts and branded glassware.
The shop's manager, Dave Green, said: "I have managed the brewery shop since 2000 and am really pleased with its new look.
"I am looking forward to welcoming all our regular customers back in, as well as many new ones, and I am sure they will all be surprised and impressed with the selection of products available."