Constellation to launch Jack Rabbit loyalty scheme
Constellation Europe is to launch a new trade loyalty scheme for its Jack Rabbit wine brand.
The Jack Rabbit Wine Club allows licensees to earn "bunny points" when they order stock, which can then be exchanged for PoS materials, gifts or leisure experiences.
The club will launch on 1 April and the gifts include a Sony DAB radio, a barbecue or a Nintendo DS are also available plus activities such as a spa day, a UK vineyard tour with a tutored tasting or motor racing at Silverstone.
"We recognise that these are tough times for licensees and want to try to alleviate some of the pressure by helping supply basic POS materials for free or perhaps an experience to give them a break and a day to remember," said Clare Griffiths, VP of European consumer marketing for Constellation.
"The Jack Rabbit Wine Club will not only benefit stockists by providing them with free essentials such as glassware but it will also drive lucrative wine sales as the merchandise will help keep the brand top-of-mind with consumers."
