Hot to Stock
Every licensee wants to back a winner. So to help you become a winner, the MA recently compiled a brand new listing of the 50 drinks that made the biggest inroads in pubs and bars in 2008. These are what we call the Hot to Stock products, the ones that have won the most new trade customers this year.
They're not necessarily the biggest brands in the business (yet!). The mega brands — the tried and tested ones you've already got on your bar — don't feature in this list, though we do mention them separately as they are the bedrock of any successful pub and so are vital to your business success.
But pubs don't just want to offer the long-established brands. They want to offer some new excitement, something that's happening. Now. So Hot to Stock is all about a number of new — and some revitalised — drinks brands that have bucked the trend and rapidly established themselves in the consciousness of the on-trade.
And we've identified the fastestgrowing brands on a regional basis too, on page 50.
To compile our list, we asked the consultancy CGA Strategy to do the number-crunching.
We asked CGA Strategy specifically to focus on products that offer something outside of the standard "must stock" portfolio of established brands, drinks that can add diversity and dynamism to the bar, and (most importantly) potential additional profits to the licensee.
In some cases, inclusion is due to genuine category innovation (Beck's Vier), in others it is on the back of the spirits premiumisation trend (Ketel One, Woodford Reserve) or riding the category growth wave of highly fashionable world beers and golden rums (Tiger, Havana Club).
CGA Strategy has put together the most detailed analysis of these brands yet published to offer licensees a comprehensive list of the brands that are quite literally "Hot to Stock"…
1. Beck's Vier
2. Bulmers
3. Amstel
4. Gaymers Original
5. San Miguel
7. Kopparberg
8. Heineken Premium
9. Havana
10. Tanqueray
11. Sol
12. Birra Moretti
13. Aspall Cider
14. Wyborowa
15. Bombay Sapphire
16. WKD
17. Kirin Ichiban
18. Finlandia
19. Red Stripe
20. Staropramen
21. Absolut
22. Fuller's London Pride
23. Asahi
24. Caledonian Deuchars IPA
25. Jägermeister
26. Amaretto Disaronno
27. Old Speckled Hen
28. Charles Wells Bombardier
29. Tiger
30. Budweiser Budvar
31. Tsingtao
32. José Cuervo Especial
33. Grey Goose
34. Singha
35. Sharp's Doom Bar
36. Ketel One
37. Duvel
38. Magners Draught
39. Corky's Vodka Shots
40. Sailor Jerry
41. Luxardo Sambuca
42. Maker's Mark Kentucky Bourbon
43. Hendrick's
44. Brahma
45. Mount Gay
46. Cobra
47. Woodford Reserve
48. Russian Standard
49. Cumberland Ale
50. Goldschläger
