A pan-industry initiative to combat negative and misleading publicity surrounding pubs and focus on the good charity work they undertake has launched today.
The initiative, www.pubaid.com, is backed by trade associations and industry heavyweights and aims to highlight the good work done by pubs across the country in raising money for charity.
The website will allow pubs to register the charities they are raising money for and allow local and national press access to stories of the good work they are doing.
"All we are aiming to do is put the fantastic goodwill, which many thousands of licensees and their customers do every day, on the map for all to see," said a Pub Aid spokesman.
"We are building a prize pot to reward various pubs, such as the most innovative fundraising ideas or the highest money raised."
"The great thing about PubAid is that it is not costing the pub a penny - all we are asking every single pub to do is register what they are doing, how they are doing it and what they aim to raise during the coming year.
"Over the coming weeks we will be adding sample press releases for licenses to download and use to send to their local newspapers - again there will be absolutely no charge for this."
PubAid will be adding press release templates, posters and other free downloadable materials in the coming weeks.
Register your pub at www.pubaid.com.