Pubs are being encouraged to start planning for the second annual British Yorkshire Pudding Day.
The 2009 celebration of the essential accompaniment to a roast beef dinner takes place on Sunday, February 1 2009, aiming to build on the success of last year's launch event.
Many pubs took part in 2008, including Orchid Group, which held a Yorkshire Pudding sculpture competition for its carvery chefs.
The Queens Head Inn in Brandeston, Suffolk added a special 'Yorkshire Pudding with every course' choice to its usual menu. Licensee Alan Randall said: "We did a starter of Yorkshire with blue cheese and wild mushrooms and a pudding choice of Yorkshire with pastry cream and apple.
"Both dishes were lovely. We even had people who did not take up the Yorkshire pudding menu choice go for the pastry cream and apple version."
Florence Sandeman of Recipes4us.co.uk which devised the day said: "It really seems to have captured the imagination of people both in the UK and abroad, so you never know, maybe it will become a world-wide celebration of a traditional British recipe. That would be the gravy on the pudding."
The annual celebration of the pud will take place every year on the first Sunday in February. For more information, as well as recipe and promotional ideas, go to British Yorkshire Pudding Day.