BrandsBriefs

Balvenie's signature single

Whisky distiller Balvenie is producing a signature single malt to commemorate malt master David Stewart's 45 years in the whisky industry. As the longest-serving malt master in the industry, Stewart personally developed the 12-year-old malt whisky with three different types of wood to create distinct taste and flavours. Sherry butts help with rich fruit and spiciness; bourbon barrels add vanilla oak and honey; and refill casks bring sweet notes and smoothness. Production is limited and the RRP is £28.99.

Parade's pints

Caffrey's is to be the official beer of the seventh annual London St Patrick's Day festival on 16 March. It will be featured during the parade, which begins in Park Lane at midday, while the free festival will feature singers Róisín Murphy and Luka Bloom.

Established in County Antrim in 1897, Caffrey's was the first creamflow ale to hit the UK beer market in 1994. Future activity on the brand will work to reinforce Caffrey's heritage as well as focusing on the recruitment of a generation of younger ale drinkers through new branding.

Wadworth's local link-up

Wadworth has linked up with local vineyard a'Beckett's to sell wines throughout its 250 strong pub estate and freetrade customers.

As part of the deal, a'Beckett's Sparkling White, Estate Blend still white and Estate Red are the only English wines on the Wadworth list. Wadworth commercial manager Andrew Steer said "We are delighted to be able to work with a'Beckett's Vineyard. The wines are excellent quality and the current increasing demand for local products and reducing carbon footprints makes a'Beckett's and Wadworth ideal regional partners. We are looking forward to increasing the distribution and awareness of the range in time."