J2O adds Apple & Blueberry
Britvic Soft Drinks is introducing a new exotic flavour to its J2O range - Apple & Blueberry.
The new flavour will be available in the on-trade from February 2008 and in take-home format from April.
Britvic sales director Andrew Richards said: "Premium soft drinks have grown significantly over the last few years, driven by consumers' increasing desire for high quality, great tasting choices.
"53% of people will pay more for a quality drink and enjoyment as a driver of purchase has increased seven per cent since 20051.
"The introduction of the new Apple & Blueberry flavour will ensure that J20 continues to cater for a range of consumer tastes and social occasions, driving overall purchase frequency and boosting the appeal of the core range.
"According to our research 57 per cent of consumers said they would buy the new Apple & Blueberry flavour2."
The new Apple & Blueberry flavour will replace Orange & Cranberry flavour in the J2O range.
The launch of new J2O Apple & Blueberry will be supported by high impact POS that will prompt consumers to consider the new flavour with the tagline "Not the usual"
